Harry Potter™: Die Ausstellung kommt nach São Paulo!

The groundbreaking, interactive touring exhibition will celebrate its South American Premiere at Ibirapuera’s OCA in the city of São Paulo, in August 2024. Tickets go on sale April 23rd.

São Paulo, April 15th, 2024 – Warner Bros. Discovery Global Themed Entertainment, Imagine Exhibitions, and Eventim Livehave announced that Harry Potter: Die Ausstellung is making its South America premiere at Ibirapuera’s OCA in the city of São Paulo in August 2024. Tickets for Harry Potter: The Exhibition will go on sale Tuesday, April 23, 2024 at harrypotterexhibition.com.br und Eventim.

The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen from the films of Harry Potter und Fantastic Beasts™, as well as the wonders of the extended Harry Potter universe, including costumes, props and imagery from the Tony® award-winning Broadway production Harry Potter and the Cursed Child. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical environments using best-in-class immersive design and technology.

Following the world premiere in Philadelphia in February 2022, Harry Potter: The Exhibition has since opened in several cities around the world and welcomed over two million visitors and fans of Harry Potter. It is currently showing in New York City, USA, Macao, China and opens next month in Munich, Germany.

“Our beloved franchise has been captivating fans for generations and this exhibition has given millions the chance to see the wizarding world in a new way,” said Peter van Roden, Senior Vice President of Warner Bros. Discovery Global Themed Entertainment. “Whether they’re lifelong students of the Harry Potter films or new to the franchise, fans of all ages across South America and in São Paulo are in for a magical experience.”

“This exhibition celebrates the extended world of Harry Potter like no other touring exhibition has done before,” said Tom Zaller, President and CEO of Imagine Exhibitions. “I have wanted to open in Brazil since we began planning and I am so happy to finally go on sale in São Paulo. We can’t wait to share it with visitors, fans and families from all over Brazil when we open at the OCA this August!”. 

“I was at the opening of the exhibition in Philadelphia and left convinced that I had to bring it to Brazil,” said Jeffrey Neale, partner, and director of Dueto. “I was very impressed with the entire experience, from the amazing galleries to the interactive technology. I know that Brazilian fans will be as excited for this experience as I am.”

“We want to bring happiness to people. This is what guides 30e, and being able to expand our area of activity with a project that speaks directly to our purpose is very special to me. The experience of Harry Potter: The Exhibition has impacted and entertained families all over the world and with the Brazilian public, who have a great passion for this entire universe, it will be no different”, says Pepeu Correa, CEO of 30e.

Gallery Highlights

Von der Seite zum Bildschirm Galerie zeigt eine Erstausgabe von Harry Potter und der Stein der Weisen in einem von Gringotts inspirierten Gewölbe und ist umgeben von inspirierenden Videos und literarischen Zitaten, die den Besuchern die Geschichte wieder nahe bringen, während sie in die Ausstellung eingeführt werden. 

Hogwarts Schloss Galerie bietet ein immersives Multimedia-Erlebnis mit ikonischen Elementen wie der Peitschenden Weide, den Dementoren und der Karte des Plünderers, wo die Gäste ihren Namen erscheinen sehen, der sie auffordert, die Ausstellung weiter zu erkunden. 

Die Galerie der Großen Halle ist ein Ort, an dem die Besucher in seiner ikonischen Architektur magische saisonale Momente erleben können.

Die Hogwarts-Häuser Galerie bildet die Grundlage für das Ausstellungserlebnis und gibt den Gästen die Möglichkeit, persönlichere Momente mit dem Hogwarts-Haus zu erleben, das sie bei ihrer Vorregistrierung ausgewählt haben. Auch wenn sich die Gäste zu einem Haus hingezogen fühlen, ermöglicht diese Galerie den Besuchern, alle Hogwarts-Häuser in einer feierlichen Halle zu erleben, in der ein ikonischer Sortierhut steht, der sich perfekt für Fotos eignet, während er von frisch gestalteten Hauswappen auf sorgfältig gestalteten Glasfenstern umgeben ist. 

Hogwarts-Klassenzimmer sind mit kultigen Requisiten, Kreaturen und Kostümen gefüllt. Die Besucher können über digitale Touchscreens mit magischen Lektionen und Spielen interagieren, um Geheimnisse hinter den Kulissen über ikonische Momente im Klassenzimmer zu erfahren. Sie brauen Zaubertränke im Zaubertränke-Klassenzimmer, sagen die Zukunft in Wahrsagerei voraus, pflanzen eine Alraune im Gewächshaus der Kräuterkunde und benutzen ihren digitalen Zauberstab, um einen Irrwicht in Verteidigung gegen die dunklen Künste zu besiegen. 

Hagrids Hütte und der Verbotene Wald bieten ein interaktives Patronus-Zaubererlebnis. Die Gäste entdecken dann im Wald versteckte ikonische Kreaturen wie Zentauren und Acromantula und erkunden eine Nachbildung von Hagrids Hütte. 

Eine exklusive Sammlung von Harry Potter: Die Ausstellungmerchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections that celebrate the extended Harry Potter universe. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled and draft Butterbeer. There will also be merchandise not available at any other Harry Potter experience.

Fans werden ermutigt zu folgen Harry Potter: Die Ausstellung auf Facebook und Instagram. #harrypotterexhibition # HarryPotterExhibitionBrasil @harrypotter_exhibition

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About The Harry Potter Franchise

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Phantastische Tierwesen films bring the spellbinding action to life on screen, Harry Potter und das verwunschene Kind mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London - Die Entstehung von Harry Potter und Warner Bros. Studio Tour Tokio - Die Entstehung von Harry Potter.

With a new Max Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com.

WIZARDING WORLD und alle damit verbundenen Marken, Charaktere, Namen und Kennzeichen sind © & ™ Warner Bros. Entertainment Inc. Verlagsrechte © JKR. (s23)

Über Warner Bros. Discovery Global Themed Entertainment
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), Teil von Warner Bros. Discovery Global Brands, Franchises and Experiences, ist weltweit führend in der Kreation, Entwicklung und Lizenzierung von standortbasierter Unterhaltung, Live-Events, Ausstellungen und Themenparkerlebnissen, die auf den kultigen Charakteren, Geschichten und Marken von Warner Bros. basieren. WBDGTE beherbergt die bahnbrechenden globalen Standorte von The Wizarding World of Harry Potter™, Warner Bros. World Abu Dhabi, WB Movie World Australia und zahllose weitere Erlebnisse, die von DC, Looney Tunes, Scooby, Game of Thrones, Friends und vielen anderen inspiriert sind. Mit erstklassigen Partnern ermöglicht WBDGTE Fans auf der ganzen Welt, physisch in ihre Lieblingsmarken und Franchises einzutauchen.

Über Imagine Exhibitions
Imagine Exhibitions, Inc. mit Sitz in Atlanta ist ein weltweit führendes Unternehmen für narratives, immersives Theaterdesign, Storytelling und immersive Erlebnisse und schafft anspruchsvolle, hochwertige Erlebnisse für Museen, Marken, Veranstaltungsorte und integrierte Resorts auf der ganzen Welt. Von der Idee bis zum Betrieb kann das Team von Imagines auf jahrzehntelange Erfolge in den Bereichen immersives Design und Unterhaltung zurückgreifen, um unvergessliche und zum Nachdenken anregende Umgebungen zu schaffen und umzusetzen. Die maßgeschneiderten Erlebnisse des Unternehmens liefern gezielte Botschaften und steigern die Besucherzahlen, wo immer sie präsentiert werden. Imagine Exhibitions, Inc. ist ein weltweiter Pionier im Bereich der reisenden Unterhaltung und verantwortlich für viele international anerkannte Ausstellungen wie Harry Potter: The Exhibition, Titanic: The Exhibition, The Hunger Games: The Exhibition, Angry Birds: The Art & Science Behind a Global Phenomenon, Jurassic World: The Exhibition und Downton Abbey: Die Ausstellung. 

Imagine Exhibitions präsentiert derzeit mehr als 40 einzigartige Ausstellungen in Museen, Wissenschaftszentren, Aquarien, integrierten Resorts und nicht-traditionellen Veranstaltungsorten weltweit. Das Unternehmen entwirft, eröffnet und betreibt auch weiterhin seine eigenen Ausstellungsorte und kreiert und implementiert permanente und semi-permanente Museums-, Marken- und Unterhaltungsobjekte sowie Gastronomieerlebnisse. Für weitere Informationen besuchen Sie bitte www.ImagineExhibitions.com or find us on Facebook. 

About Eventim Live
EVENTIM LIVE is the promoter group of CTS EVENTIM. With a network of 39 promoters worldwide, EVENTIM LIVE is uniquely positioned to offer a wide range of live entertainment experiences tailored to diverse audiences. From large-scale global tours to intimate local concerts and iconic festivals, Eventim Live ensures that fans have access to the most exciting events across various genres and locations. EVENTIM LIVE also excels in the dynamic realm of touring exhibitions, contributing to the cultural exchange that defines this growing segment. 

About Dueto
Dueto, founded by sisters Monique and Sylvia Gardenberg has more than 40 years of experience in entertainment and produced iconic music festivals that changed the Brazilian cultural landscape: Free Jazz Festival (1985 – 2001), Carlton Dance Festival (1987 – 2000), Tim Festival (2003 – 2008), Nivea Viva (2013 – 2017), and currently C6 Fest. Dueto also produced the films Jenipapo, Benjamin, Ó Paí, Ó, and Paraíso Perdido, all directed by Monique Gardenberg. In 2020, adapted the successful play 5x comédia to an Amazon Prime show, and in 2021 created and produced “2022” for HBO, a TV musical special with more than 50 stars from Brazilian music. Dueto also produced successful exhibitions like A Era dos Games (by Barbican Centre), Bjork Digital, Itaú 50 anos de Bossa Nova, Robot Zoo, Arte é Bom and Imagine Picasso. 

About 30e
30e represents the new generation of live entertainment and has been developing the “Delivering Happiness” positioning, which translates into action that values the experience of the public and brands. Creating moments of happiness for people is what guides each stage of their events. These were some of the names that 30e brought to Brazil: Paul McCartney, Lana Del Rey, Twenty One Pilots, Florence and the Machine, Kendrick Lamar, Slipknot, Gorillaz, The Killers, Roger Waters, and Bring Me The Horizon. The company revolutionized the format of national tours by bringing new technologies and possibilities to Brazilian artists. Titãs Encontro, NX Zero, JÃO, and Ivete Sangalo are just some of the tours that are under the care of 30e. On the festival front, in turn, they have MITA, Knotfest Brasil, and GPWeek in their portfolio.

Für Medienanfragen

For Media Inquiries about Harry Potter: The Exhibition in São Paulo
30e | Trovoa Comunicação
Carol Pascoal — 11 98432-0330 – [email protected]
Fábio Lopes – 11 97058-6119 – [email protected]

DUETO
Mercedes Tristão – 11 97096-5113 – [email protected]
Carla Vidal – 11 9939-7215
[email protected]

WARNER BROS. ENTDECKUNG
Lindsay Kiesel | Warner Bros. Discovery Global Themed Entertainment
[email protected]

AUSSTELLUNGEN VORSTELLEN
[email protected]

Für geschäftsbezogene Anfragen, einschließlich der Ausrichtung der Ausstellung:
[email protected]