Harry Potter™: ¡The Exhibition llega a São Paulo!

The groundbreaking, interactive touring exhibition will celebrate its South American Premiere at Ibirapuera’s OCA in the city of São Paulo, in August 2024. Tickets go on sale April 23rd.

São Paulo, April 15th, 2024 – Warner Bros. Discovery Global Themed Entertainment, Imagine Exhibitions, and Eventim Livehave announced that Harry Potter: La exposición is making its South America premiere at Ibirapuera’s OCA in the city of São Paulo in August 2024. Tickets for Harry Potter: The Exhibition will go on sale Tuesday, April 23, 2024 at harrypotterexhibition.com.br y Eventim.

The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen from the films of Harry Potter y Fantastic Beasts™, as well as the wonders of the extended Harry Potter universe, including costumes, props and imagery from the Tony® award-winning Broadway production Harry Potter and the Cursed Child. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical environments using best-in-class immersive design and technology.

Following the world premiere in Philadelphia in February 2022, Harry Potter: The Exhibition has since opened in several cities around the world and welcomed over two million visitors and fans of Harry Potter. It is currently showing in New York City, USA, Macao, China and opens next month in Munich, Germany.

“Our beloved franchise has been captivating fans for generations and this exhibition has given millions the chance to see the wizarding world in a new way,” said Peter van Roden, Senior Vice President of Warner Bros. Discovery Global Themed Entertainment. “Whether they’re lifelong students of the Harry Potter films or new to the franchise, fans of all ages across South America and in São Paulo are in for a magical experience.”

“This exhibition celebrates the extended world of Harry Potter like no other touring exhibition has done before,” said Tom Zaller, President and CEO of Imagine Exhibitions. “I have wanted to open in Brazil since we began planning and I am so happy to finally go on sale in São Paulo. We can’t wait to share it with visitors, fans and families from all over Brazil when we open at the OCA this August!”. 

“I was at the opening of the exhibition in Philadelphia and left convinced that I had to bring it to Brazil,” said Jeffrey Neale, partner, and director of Dueto. “I was very impressed with the entire experience, from the amazing galleries to the interactive technology. I know that Brazilian fans will be as excited for this experience as I am.”

“We want to bring happiness to people. This is what guides 30e, and being able to expand our area of activity with a project that speaks directly to our purpose is very special to me. The experience of Harry Potter: The Exhibition has impacted and entertained families all over the world and with the Brazilian public, who have a great passion for this entire universe, it will be no different”, says Pepeu Correa, CEO of 30e.

Gallery Highlights

De la página a la pantalla Galería presenta una primera edición de Harry Potter y la piedra filosofal se encuentra en una cámara acorazada inspirada en Gringotts y está rodeada de vídeos inspiradores y citas literarias, que vuelven a conectar a los visitantes con la historia a medida que se introducen en la exposición. 

Galería del castillo de Hogwarts presenta una experiencia multimedia inmersiva con elementos icónicos como el Sauce Silbador, los Dementores y el Mapa del Merodeador, donde los visitantes verán aparecer su nombre, incitándoles a continuar su exploración de la exposición. 

Galería del Gran Salón es un espacio que permite a los visitantes celebrar mágicos momentos estacionales en su icónica arquitectura.

En Casas de Hogwarts sienta las bases de la experiencia de la exposición, ofreciendo a los visitantes la oportunidad de vivir momentos más personalizados con la casa de Hogwarts que elijan durante su preinscripción. Aunque es posible que los visitantes se decanten por una casa, esta galería les permitirá experimentar todas las casas de Hogwarts en una sala de celebraciones con el emblemático Sombrero Seleccionador, perfecto para hacerse fotos, y rodeados de escudos de casas recién diseñados en vidrieras meticulosamente creadas. 

Aulas de Hogwarts están repletas de objetos, criaturas y disfraces emblemáticos. Los visitantes interactuarán con lecciones y juegos mágicos a través de pantallas táctiles digitales para descubrir secretos entre bastidores sobre momentos icónicos de las aulas. Prepararán pociones en el Aula de Pociones, predecirán el futuro en Adivinación, cultivarán una mandrágora en el Invernadero de Herbología y utilizarán su varita digital para derrotar a un boggart en Defensa contra las Artes Oscuras. 

La cabaña de Hagrid y el Bosque Prohibido ofrece una experiencia interactiva con el encantamiento Patronus. Los visitantes descubrirán criaturas emblemáticas, como centauros y acromántulas, escondidas en el bosque y explorarán el interior de una recreación de la cabaña de Hagrid. 

Una colección exclusiva de Harry Potter: La exposiciónmerchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections that celebrate the extended Harry Potter universe. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled and draft Butterbeer. There will also be merchandise not available at any other Harry Potter experience.

Se anima a los aficionados a seguir Harry Potter: La exposición en Facebook y Instagram. #harrypotterexhibition # HarryPotterExhibitionBrasil @harrypotter_exhibition

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About The Harry Potter Franchise

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Animales fantásticos films bring the spellbinding action to life on screen, Harry Potter y el niño maldito mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour Londres - El rodaje de Harry Potter y Warner Bros. Studio Tour Tokio - El rodaje de Harry Potter.

With a new Max Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com.

WIZARDING WORLD y todas las marcas, personajes, nombres e indicios relacionados son © & ™ Warner Bros. Entertainment Inc. Derechos de publicación © JKR. (s23)

Acerca de Warner Bros. Discovery Global Themed Entertainment
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands, Franchises and Experiences, is a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on Warner Bros.’ iconic characters, stories, and brands. WBDGTE is home to the groundbreaking global locations of The Wizarding World of Harry Potter™, Warner Bros. World Abu Dhabi, WB Movie World Australia, and countless other experiences inspired by DC, Looney Tunes, Scooby, Game of Thrones, Friends, and more. With best-in-class partners, WBDGTE allows fans worldwide to physically immerse themselves inside their favorite brands and franchises.

Acerca de Imagine Exhibitions
Imagine Exhibitions, Inc., con sede en Atlanta, es líder mundial en diseño teatral inmersivo y narrativo, narración de historias y experiencias inmersivas, y crea sofisticadas experiencias de alta calidad para museos, marcas, recintos y complejos turísticos integrados de todo el mundo. Desde la ideación hasta la puesta en marcha, el equipo de pioneros del sector de Imagines se basa en décadas de éxito en los campos de las experiencias de diseño inmersivo y el entretenimiento para crear y poner en práctica de forma coherente entornos memorables que invitan a la reflexión. Las experiencias personalizadas de la empresa transmiten mensajes específicos y sirven para aumentar la asistencia dondequiera que se presenten. Imagine Exhibitions, Inc. es pionera mundial en entretenimiento itinerante, responsable de muchas exposiciones reconocidas internacionalmente, como Harry Potter: The Exhibition, Titanic: The Exhibition, Los Juegos del Hambre: The Exhibition, Angry Birds: El arte y la ciencia detrás de un fenómeno global, Jurassic World: The Exhibition y Downton Abbey: The Exhibition. 

Imagine Exhibitions presenta actualmente más de 40 exposiciones únicas en museos, centros científicos, acuarios, complejos turísticos integrados y lugares no tradicionales de todo el mundo. La empresa también sigue diseñando, abriendo y gestionando sus propios espacios, además de crear e implantar museos permanentes y semipermanentes, marcas, propiedades de entretenimiento y experiencias gastronómicas. Para más información, visite www.ImagineExhibitions.com or find us on Facebook. 

About Eventim Live
EVENTIM LIVE is the promoter group of CTS EVENTIM. With a network of 39 promoters worldwide, EVENTIM LIVE is uniquely positioned to offer a wide range of live entertainment experiences tailored to diverse audiences. From large-scale global tours to intimate local concerts and iconic festivals, Eventim Live ensures that fans have access to the most exciting events across various genres and locations. EVENTIM LIVE also excels in the dynamic realm of touring exhibitions, contributing to the cultural exchange that defines this growing segment. 

About Dueto
Dueto, founded by sisters Monique and Sylvia Gardenberg has more than 40 years of experience in entertainment and produced iconic music festivals that changed the Brazilian cultural landscape: Free Jazz Festival (1985 – 2001), Carlton Dance Festival (1987 – 2000), Tim Festival (2003 – 2008), Nivea Viva (2013 – 2017), and currently C6 Fest. Dueto also produced the films Jenipapo, Benjamin, Ó Paí, Ó, and Paraíso Perdido, all directed by Monique Gardenberg. In 2020, adapted the successful play 5x comédia to an Amazon Prime show, and in 2021 created and produced “2022” for HBO, a TV musical special with more than 50 stars from Brazilian music. Dueto also produced successful exhibitions like A Era dos Games (by Barbican Centre), Bjork Digital, Itaú 50 anos de Bossa Nova, Robot Zoo, Arte é Bom and Imagine Picasso. 

About 30e
30e represents the new generation of live entertainment and has been developing the “Delivering Happiness” positioning, which translates into action that values the experience of the public and brands. Creating moments of happiness for people is what guides each stage of their events. These were some of the names that 30e brought to Brazil: Paul McCartney, Lana Del Rey, Twenty One Pilots, Florence and the Machine, Kendrick Lamar, Slipknot, Gorillaz, The Killers, Roger Waters, and Bring Me The Horizon. The company revolutionized the format of national tours by bringing new technologies and possibilities to Brazilian artists. Titãs Encontro, NX Zero, JÃO, and Ivete Sangalo are just some of the tours that are under the care of 30e. On the festival front, in turn, they have MITA, Knotfest Brasil, and GPWeek in their portfolio.

For Media Inquiries

For Media Inquiries about Harry Potter: The Exhibition in São Paulo
30e | Trovoa Comunicação
Carol Pascoal — 11 98432-0330 – [email protected]
Fábio Lopes – 11 97058-6119 – [email protected]

DUETO
Mercedes Tristão – 11 97096-5113 – [email protected]
Carla Vidal – 11 9939-7215
[email protected]

WARNER BROS. DISCOVERY
Lindsay Kiesel | Warner Bros. Discovery Global Themed Entertainment
[email protected]

IMAGINE EXHIBITIONS
[email protected]

Para consultas relacionadas con la empresa, incluida la organización de la exposición:
[email protected]