Harry Potter: The Exhibition is coming soon to Poland!

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Krakow, Poland (December 3, 2024) – Warner Bros. Discovery Global Experiences, Imagine Exhibitions, and Eventim Live have announced in 2025, fans will be able to rediscover the extraordinary world of magic and wizards with Harry Potter: The Exhibition in Krakow, Poland! This is an unforgettable experience that will delight fans as they celebrate the beloved films and beyond. The exhibition will open April 11, 2025, at Alvernia Planet. Tickets go on sale to the general public on Thursday, December 5 at harrypotterexhibition.com. Fans can join the waitlist today to be among the first to access exclusive pre-sale tickets for the exhibition at harrypotterexhibition.com.

Harry Potter: The Exhibition is a groundbreaking traveling exhibition that celebrates iconic moments, characters, settings and creatures from the Harry Potter™ and Fantastic Beasts™ films, as well as the extended Harry Potter universe.  At the exhibition, visitors can practice their Quidditch™ skills, brew a potion, pot a mandrake, earn points for your Hogwarts™ house and more, all while learning behind-the-scenes filmmaking magic. The exhibition is full of extraordinary experiences, which was designed not only for the most loyal fans, but also for those just discovering the magic for the first time.

Guests can experience the beautifully crafted environments that honor many of the unforgettable moments fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical environments using best-in-class design and technology. As visitors explore each gallery, their interactions are captured using RFID wristbands to deliver unique experiences linked to their visitor profile.

This record-setting exhibition was designed and produced by Warner Bros. Discovery Global Experiences in partnership with Imagine and Eventim Live. Since its premiere in 2022 at the Franklin Institute in Philadelphia, it has hosted millions of fans globally. The exhibition has been seen in New York, Paris, Barcelona, Atlanta, Philadelphia, Vienna and Munich, while it is currently on display in Macau, São Paulo, Boston and Madrid. 

Alvernia Planet, where the exhibition will be experienced, is a straightforwardly ideal place perfect to host Harry Potter™: The Exhibition. The futuristic complex, composed of interconnected domes, is located between Krakow and Katowice. It currently serves as a professional film studio, but especially for the exhibition it will open its doors for the first time to the general public from all over Poland. With its character and atmosphere, it will provide visitors with the opportunity to experience magic in a completely new way and provide an unforgettable experience that will remain in their memories for a long time.

“We are ecstatic to bring Harry Potter: The Exhibition to Central Europe for the first time. And there’s a reason we chose Poland in particular. We see it as a country with an incredibly dedicated community of Harry Potter fans, and that makes it the perfect place to host this magical project,” says Tom Zaller, President and CEO of Imagine. “This exhibition celebrates the filmmaking magic of the Harry Potter films like no other touring experience – if you’re a lifelong Harry Potter fan or just discovering the magic, there’s something for everyone in this exhibition,” adds Tom Zaller.

Exhibition Highlights  

Galerie "De la page à l'écran présente une première édition de Harry Potter et la pierre philosophale Il est entouré de vidéos d'inspiration et de citations littéraires, ce qui permet aux visiteurs de renouer avec l'histoire au fur et à mesure qu'ils découvrent l'exposition.  

Galerie du château de Poudlard propose une expérience multimédia immersive avec des éléments emblématiques tels que le saule gémissant, les Détraqueurs et la carte du Maraudeur, où les visiteurs verront leur nom apparaître, les incitant à poursuivre leur exploration de l'exposition.  

Galerie du Grand Hall est un espace qui permet aux visiteurs de célébrer des moments saisonniers magiques dans son architecture emblématique.  

Les maisons de Poudlard est le point de départ de l'expérience de l'exposition, car elle permet aux visiteurs de vivre des moments plus personnalisés avec la maison de Poudlard qu'ils ont choisie lors de leur préinscription. Bien que les visiteurs puissent être attirés par une maison en particulier, cette galerie leur permettra de découvrir toutes les maisons de Poudlard dans un hall de célébration doté d'un emblématique chapeau de tri, idéal pour les séances de photos, et entouré d'écussons de maison fraîchement dessinés sur des vitraux méticuleusement créés.  

Salles de classe de Poudlard sont remplis d'accessoires, de créatures et de costumes emblématiques. Les visiteurs interagiront avec des leçons et des jeux magiques grâce à des écrans tactiles numériques qui leur révéleront les secrets des coulisses et des moments emblématiques de la classe. Ils prépareront des potions dans la salle de potions, prédiront l'avenir dans la salle de divination, cultiveront une mandragore dans la serre d'herboristerie et utiliseront leur baguette numérique pour vaincre un boggart dans le cours de défense contre les arts obscurs.  

La cabane de Hagrid et la forêt interdite offrent une expérience interactive du charme de Patronus. Les visiteurs découvriront ensuite des créatures emblématiques, telles que les centaures et les acromantules, cachées dans la forêt et exploreront une reconstitution de la cabane de Hagrid.  

Une collection exclusive de Harry Potter : L'exposition seront disponibles dans la boutique sur place pour que les visiteurs puissent célébrer leur fandom à travers un assortiment de collections thématiques qui couvrent l'ensemble du monde des sorciers. Les fans pourront choisir parmi une gamme de produits tels que des vêtements, des bijoux et des friandises comestibles, notamment des grenouilles en chocolat et des bouteilles de bière au beurre, ainsi que des articles qui ne sont disponibles dans aucune autre boutique du monde des sorciers.  

Les fans sont encouragés à suivre Harry Potter : L'exposition sur Facebook et Instagram. #HarryPotterExposition


About the Harry Potter franchise

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Les bêtes fantastiques films bring the spellbinding action to life on screen, Harry Potter et l'enfant maudit mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London - Le tournage de Harry Potter et Warner Bros. Studio Tour Tokyo - Le tournage de Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit http://www.harrypotter.com/. 

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s24)

About Warner Bros. Discovery Global Experiences

Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.

About Imagine

Imagine (formerly known as Imagine Exhibitions) is a global leader in immersive storytelling and experiential design, specializing in the development of world-class exhibitions and attractions for museums, studios, IPs, brands, and leisure destinations worldwide. Through its four core services — Exhibitions, Studio, Retail, and Operations — Imagine creates visitor experiences that entertain, educate, and inspire.

Imagine’s Exhibitions division creates, tours, and operates award-winning traveling experiences like Harry Potter: The Exhibition and Downton Abbey: The Exhibition, captivating audiences and driving attendance worldwide. Its Studio plans, designs, and produces both traveling and permanent experiences, offering comprehensive creative services for clients seeking unique, story-driven experiences. The Retail division enhances guest engagement and drives revenue through bespoke product development, store design, and operations, while the Operations team provides extensive consulting, marketing, and operational support, ensuring the seamless and profitable management of visitor experiences across various venues.

Imagine is currently producing, presenting or operating more than 40 unique experiences around the globe, spanning museums, science centers, zoos, botanical gardens, integrated resorts, and non-traditional venues. For more information, visit www.theimagineteam.com or follow Imagine on Facebook.

About Eventim Live

EVENTIM LIVE is the promoter group of CTS EVENTIM. With a network of 39 promoters worldwide, EVENTIM LIVE is uniquely positioned to offer a wide range of live entertainment experiences tailored to diverse audiences. From large-scale global tours to intimate local concerts and iconic festivals, Eventim Live ensures that fans have access to the most exciting events across various genres and locations. EVENTIM LIVE also excels in the dynamic realm of touring exhibitions, contributing to the cultural exchange that defines this growing segment.

About Alvernia Planet:

This highly futuristic complex of 13 domes connected by glass walkways is located between Krakow and Katowice, in Nieporaz, just off the A4 highway. The main part of Alvernia Planet consists of buildings with a total area of 17,425 sqm, while the total area of the Alvernia Planet site is 14.21 hectares. Near the buildings there is a convenient parking lot with 180 spaces, expandable to 1,000 spaces. The “Harry Potter™: The Exhibition” event will take full advantage of Alvernia Planet’s infrastructure, from state-of-the-art technology, audio-visual solutions, VR/AR technology, holograms, op-art, and light imaging, which will be unforgettable for Visitors.

For General Media Inquiries:

Alvernia Planet

Michał Zalewski
media@gremi.pl; 602 377 594