TICKETS ON SALE TODAY AT 10AM EST
An Enchanting Exhibition Celebrating the Entire Wizarding World Comes to NYC’s Herald Square on May 19, 2023
New York, NY (April 6, 2023) – Get ready to celebrate some of your favorite Wizarding World moments! Harry Potter™: The Exhibition – the most comprehensive touring exhibition ever presented on Harry Potter and the entire Wizarding World – is coming to New York City’s Herald Square beginning May 19, 2023. Tickets for the all-new interactive experience go on sale today, April 6, 2023 at 10am EST at www.harrypotterexhibition.com.
Beginning May 19, guests can choose a Patronus, cast a spell, test their Quidditch™ skills, and brew potions in Herald Square, as Harry Potter™: The Exhibition comes to New York for the first time, located at 50 W. 34th Street (34th Street and Broadway), easily accessible from Penn Station, Port Authority and many subway stations. Tickets start at $29 for adults. The exhibition also offers a VIP ticket experiences with a flex schedule, commemorative lanyard, free access to the Harry Potter: The Exhibition Audio Guide and a $10 credit to spend in the retail store. A full schedule of dates and times to visit Harry Potter™: The Exhibition can be found at www.harrypotterexhibition.com.
Since it premiered in Philadelphia over a year ago, more than a million visitors have experienced this captivating exhibition celebrating Harry Potter and the entire Wizarding World. The all-new behind-the-scenes exhibition creates memorable moments from the beloved franchise as guests embark on a one of a kind journey into the iconic moments, characters, settings, and beasts as seen from the films and stories of Harry Potter and Fantastic Beasts™ as well as the wonders of the expanded Wizarding World, including the costumes, props and imagery from the Tony® award-winning Broadway production Harry Potter and the Cursed Child, as seen on Broadway at the Lyric Theater. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments that fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props. Harry Potter™: The Exhibition takes guests through innovative, awe-inspiring, and magical environments using best-in-class immersive design and technology. As visitors explore each gallery, their interactions are captured using RFID wristbands to deliver unique and personalized experiences linked to their visitor profile.
Guests will also enjoy a gift shop featuring officially licensed products, inspired by the Harry Potter films and exclusive, bespoke merchandise not available at any other Wizarding World experience, unique photo experiences, and the fan-favorite Butterbeer.
The exhibition is created and produced by Imagine Exhibitions, Inc., in partnership with Warner Bros. Discovery Global Themed Entertainment and EMC Presents.
Exhibition Gallery Highlights:
From Page to Screen Gallery showcases a first edition of Harry Potter and the Sorcerer’s Stone encased in a Gringotts-inspired vault and is surrounded by inspirational video and literary quotes, reconnecting guests to the story as they are introduced to the exhibition.
Hogwarts Castle Gallery features an immersive multimedia experience with iconic elements like the Whomping Willow, Dementors, and the Marauder’s Map, where guests will see their name appear, prompting them to continue their exploration of the exhibition.
The Great Hall Gallery is a space that allows visitors to celebrate magical seasonal moments in its iconic architecture.
The Hogwarts Houses gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their preregistration. While guests may gravitate towards one house, this gallery will enable visitors to experience all of the Hogwarts houses in a celebratory hall featuring an iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows.
Hogwarts Classrooms are filled with iconic props, creatures, and costumes. Visitors will interact with magical lessons and games through digital touchscreens to reveal behind-the-scenes secrets about iconic classroom moments. They will brew potions in the Potions Classroom, predict the future in Divination, pot a mandrake in the Herbology Greenhouse, and use their digital wand to defeat a boggart in Defense Against the Dark Arts.
Hagrid’s Hut and The Forbidden Forest offer an interactive Patronus charm experience. Guests will then uncover iconic creatures, such as centaurs and Acromantula, hidden in the forest and explore inside a recreation of Hagrid’s Hut.
An exclusive collection of Harry Potter: The Exhibition merchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including fan-favorite Chocolate Frogs and bottled Butterbeer, as well as merchandise not available at any other Wizarding World experience.
Fans are encouraged to follow Harry Potter: The Exhibition on Facebook, Instagram, and Twitter. #HarryPotterExhibition
The Wizarding World
In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognized as one of the world’s best-loved brands.
Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.
This expanding portfolio of Warner Bros. owned Wizarding World tours and retail also includes the flagship Harry Potter New York, Warner Bros. Studio Tour London – the Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 ¾ retail shops.
The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
About Warner Bros. Discovery Global Themed Entertainment
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands and Experiences, is a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on Warner Bros.’ iconic characters, stories, and brands. WBDGTE is home to the groundbreaking global locations of The Wizarding World of Harry Potter™, Warner Bros. World Abu Dhabi, WB Movie World Australia, and countless other experiences inspired by DC, Looney Tunes, Scooby, Game of Thrones, Friends, and more. With best-in-class partners, WBDGTE allows fans worldwide to physically immerse themselves inside their favorite brands and franchises.
WIZARDING WORLD and all related trademarks, characters, names and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)
About Imagine Exhibitions
Atlanta-based world leader in narrative-driven, immersive theatrical design, story-telling, and immersive experiences, Imagine Exhibitions, Inc. creates sophisticated, high-quality experiences for museums, brands, venues, and integrated resorts across the globe. From ideation to operation, Imagines’ team of industry pioneers draws upon decades of success in the fields of immersive design experiences and entertainment to consistently create and implement memorable and thought provoking environments. The company’s custom experiences deliver focused messaging and serve to increase attendance wherever it is presented. Imagine Exhibitions, Inc. is a global pioneer in traveling entertainment, responsible for many internationally recognized exhibitions such as Harry Potter: The Exhibition, Titanic: The Exhibition, The Hunger Games: The Exhibition, Angry Birds: The Art & Science Behind a Global Phenomenon, Jurassic World: The Exhibition, and Downton Abbey: The Exhibition.
Imagine Exhibitions is currently presenting more than 40 unique exhibitions in museums, science centers, aquariums, integrated resorts, and non-traditional venues worldwide. The company also continues to design, open, and operate its own venues, along with creating and implementing permanent and semi-permanent museum, brand, entertainment properties, and food and beverage experiences. For more information, visit ImagineExhibitions.com or find us on Facebook.
About EMC Events
EMC Presents is a partnership between CTS Eventim, one of the leading international providers of ticketing services and live entertainment, and award-winning tour promotor and producer Michael Cohl, creating one of the strongest global networks of promoters and venues. The partnership provides a comprehensive worldwide live entertainment platform, creating extraordinary shows and experiences, from concept creation to production and promotion. Michael Cohl’s career spans over 45 years as a Producer and Promoter for iconic entertainers, having worked with the world’s most recognized artists including Barbra Streisand, Oprah Winfrey, The Rolling Stones, Pink Floyd, U2, Michael Jackson, Frank Sinatra and many more. Michael’s strategies are credited with revolutionizing the touring industry worldwide. Besides his storied history in the music industry, Cohl has promoted multiple successful exhibitions including the original King Tut exhibit, “John Lennon: The New York City Years”, Bodies: The Exhibition, Jurassic World: The Exhibition, and Pink Floyd: Their Mortal Remains. Cohl, previously the chairman of Live Nation, was inducted into the Canadian Rock n Roll/ Music Hall of Fame and has received a star on Canada’s Walk of Fame. Among his many other awards, Cohl has also been honored with an Emmy, the Billboard Legend of Live Award, the TJ Martell Foundation Man of the Year Award, a Peabody Award, and a JUNO Award for Special Achievement.
General Media Inquiries
Director of Content and Communications, Imagine Exhibitions
Warner Bros. Discovery Global Brands & Experiences
For business-related inquiries, including hosting the exhibition: