HARRY POTTER™: THE EXHIBITION IS COMING TO DALLAS!

Tickets go on sale Wednesday, September 10, 2025

DALLAS, TX (July 31, 2025) – Warner Bros. Discovery Global Experiences, Imagine, and Eventim Live are excited to announce that the U.S. tour of Harry Potter™: The Exhibition will make its next stop in Dallas, TX debuting at Pepper Square on October 24, 2025. Prepare yourself for the most extensive touring exhibition ever created that celebrates the enchanting world of Harry Potter and beyond, which has already captivated over 4 million fans worldwide.

Tickets will go on sale Wednesday, September 10. Join the waitlist today to ensure your spellbinding experience with early access to tickets. For those who join the waitlist, a presale will be offered beginning Tuesday, September 9.

The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen in the Harry Potter e Animais Fantásticos™ film series, as well as wonders from the extended world of Harry Potter, which includes the Tony® award-winning Broadway production Harry Potter e a Criança Amaldiçoada. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments from the films that fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical galleries using best-in-class immersive design and technology.

“This exhibition celebrates the extended world of Harry Potter like no other touring exhibition has done before,” said Tom Zaller, President and CEO of Imagine. “With its family-friendly environment and great appreciation for storytelling and adventure, North Texas is the perfect place for fans and families of all ages to experience the magic of the wizarding world. We can’t wait to share it with visitors from near and far when we open this fall.”

Since its world premiere in Philadelphia in February 2022, Harry Potter: A Exposição has captivated over 4 million fans and visitors worldwide. The exhibition has traveled to major cities around the globe and is currently on display in Salt Lake City, UT; Krakow, Poland; Melbourne, Australia, and Abu Dhabi, United Arab Emirates. 

Destaques da Galeria de Exposições

Galeria da página para a tela apresenta uma primeira edição de Harry Potter e a Pedra Filosofal envolto em um cofre inspirado em Gringotts e cercado por vídeos inspiradores e citações literárias, reconectando os visitantes à história à medida que são apresentados à exposição. 

Galeria do Castelo de Hogwarts apresenta uma experiência multimídia imersiva com elementos icônicos, como o Salgueiro Batedor, os Dementadores e o Mapa do Maroto, onde os visitantes verão seu nome aparecer, levando-os a continuar sua exploração da exposição.

Galeria do Salão Principal é um espaço que permite aos visitantes celebrar momentos sazonais mágicos em sua arquitetura icônica.

O Casas de Hogwarts gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their pre-registration. While guests may gravitate towards one house, this gallery will enable visitors to experience all the Hogwarts houses in a celebratory hall featuring the iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows.

Salas de aula de Hogwarts estão repletos de adereços, criaturas e trajes icônicos. Os visitantes interagirão com lições e jogos mágicos por meio de telas digitais sensíveis ao toque para revelar segredos dos bastidores sobre momentos icônicos da sala de aula. Eles prepararão poções na Sala de Aula de Poções, preverão o futuro em Adivinhação, envasarão uma mandrágora na Estufa de Herbologia e usarão sua varinha digital para derrotar um boggart em Defesa Contra as Artes das Trevas.

A cabana de Hagrid e a Floresta Proibida oferecem uma experiência interativa com o amuleto Patronus. Em seguida, os visitantes descobrirão criaturas icônicas, como centauros e Acromântulas, escondidas na floresta e explorarão uma recriação da Cabana de Hagrid. 

Uma coleção exclusiva de Harry Potter: A Exposição merchandise will be available in the onsite retail shop for guests to celebrate their fandom. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled and draft Butterbeer. There will also be merchandise not available at any other Harry Potter experience.

Os fãs são incentivados a seguir Harry Potter: A Exposição em Facebook and Instagram. #harrypotterexhibition @harrypotter_exhibition.

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About The Harry Potter Franchise

Desde o momento em que Harry Potter, com onze anos de idade, conheceu Rubeus Hagrid, Guardião das Chaves e do Terreno da Escola de Magia e Bruxaria de Hogwarts, suas aventuras deixaram uma marca indelével na cultura popular. Hoje, mais de 25 anos depois, o fenômeno Harry Potter prospera como uma das propriedades de entretenimento mais bem-sucedidas e amadas da história.

Os romances de Harry Potter, best-seller de J.K. Rowling, foram trazidos à vida em um universo interconectado e em constante evolução que é amado por milhões de fãs em todo o mundo. Oito sucessos de bilheteria Harry Potter e três filmes épicos Animais Fantásticos trazem a ação fascinante para a vida na tela, Harry Potter e a Criança Amaldiçoada mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 ¾  retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour Londres - A produção de Harry Potter e Warner Bros. Studio Tour Tóquio - A produção de Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

Para obter as últimas notícias e recursos sobre Harry Potter e Animais Fantásticos, acesse www.harrypotter.com.

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)

About Warner Bros. Discovery Global Experiences 

Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour  locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.

About Imagine

Imagine (formerly known as Imagine Exhibitions) is a global leader in immersive storytelling and experiential design, specializing in the development of world-class exhibitions and attractions for museums, studios, IPs, brands, and leisure destinations worldwide. Through its four core services — Exhibitions, Studio, Retail, and Operations — Imagine creates visitor experiences that entertain, educate, and inspire.

Imagine’s Exhibitions division creates, tours, and operates award-winning traveling experiences like Harry Potter: The Exhibition and Downton Abbey: The Exhibition, captivating audiences and driving attendance worldwide. Its Studio plans, designs, and produces both traveling and permanent experiences, offering comprehensive creative services for clients seeking unique, story-driven experiences. The Retail division enhances guest engagement and drives revenue through bespoke product development, store design, and operations, while the Operations team provides extensive consulting, marketing, and operational support, ensuring the seamless and profitable management of visitor experiences across various venues.
Imagine is currently producing, presenting or operating more than 40 unique experiences around the globe, spanning museums, science centers, zoos, botanical gardens, integrated resorts, and non-traditional venues. For more information, visit www.theimagineteam.com orfollow Imagine on Facebook, Instagrame Linkedin.

Sobre a Eventim Live

A EVENTIM LIVE é o grupo de promotores da CTS EVENTIM. Com uma rede de 39 promotores em todo o mundo, a EVENTIM LIVE está em uma posição única para oferecer uma ampla gama de experiências de entretenimento ao vivo adaptadas a diversos públicos. De turnês globais de grande escala a shows locais intimistas e festivais icônicos, a Eventim Live garante que os fãs tenham acesso aos eventos mais empolgantes em vários gêneros e locais. A EVENTIM LIVE também se destaca no domínio dinâmico das exposições em turnê, contribuindo para o intercâmbio cultural que define esse segmento em crescimento.