HARRY POTTER™: THE EXHIBITION IS COMING TO DALLAS!

Tickets go on sale Wednesday, September 10, 2025

DALLAS, TX (July 31, 2025) – Warner Bros. Discovery Global Experiences, Imagine, and Eventim Live are excited to announce that the U.S. tour of Harry Potter™: The Exhibition will make its next stop in Dallas, TX debuting at Pepper Square on October 24, 2025. Prepare yourself for the most extensive touring exhibition ever created that celebrates the enchanting world of Harry Potter and beyond, which has already captivated over 4 million fans worldwide.

Tickets will go on sale Wednesday, September 10. Join the waitlist today to ensure your spellbinding experience with early access to tickets. For those who join the waitlist, a presale will be offered beginning Tuesday, September 9.

The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen in the Harry Potter en Fantastic Beasts™ film series, as well as wonders from the extended world of Harry Potter, which includes the Tony® award-winning Broadway production Harry Potter and the Cursed Child. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments from the films that fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical galleries using best-in-class immersive design and technology.

“This exhibition celebrates the extended world of Harry Potter like no other touring exhibition has done before,” said Tom Zaller, President and CEO of Imagine. “With its family-friendly environment and great appreciation for storytelling and adventure, North Texas is the perfect place for fans and families of all ages to experience the magic of the wizarding world. We can’t wait to share it with visitors from near and far when we open this fall.”

Since its world premiere in Philadelphia in February 2022, Harry Potter: The Exhibition has captivated over 4 million fans and visitors worldwide. The exhibition has traveled to major cities around the globe and is currently on display in Salt Lake City, UT; Krakow, Poland; Melbourne, Australia, and Abu Dhabi, United Arab Emirates. 

Hoogtepunten van de tentoonstellingsgalerij

From Page to Screen Gallery toont een eerste editie van Harry Potter en de Steen der Wijzen ingesloten in een op Gringotts geïnspireerde kluis en omringd door inspirerende video’s en literaire citaten, waardoor gasten opnieuw verbinding maken met het verhaal terwijl ze aan de tentoonstelling worden voorgesteld. 

Hogwarts Castle Gallery biedt een meeslepende multimedia-ervaring met iconische elementen zoals de Zweinsboom, Dementors en de Sluipwegwijzer, waarbij bezoekers hun naam zien verschijnen, wat hen aanzet om de verkenning van de tentoonstelling verder te vervolgen.

The Great Hall Gallery is een ruimte waar bezoekers magische seizoensmomenten kunnen vieren in de iconische architectuur.

De Zweinstein-afdelingen gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their pre-registration. While guests may gravitate towards one house, this gallery will enable visitors to experience all the Hogwarts houses in a celebratory hall featuring the iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows.

Hogwarts Classrooms zijn gevuld met iconische attributen, wezens en kostuums. Bezoekers gaan de interactie aan met magische lessen en spelletjes via digitale touchscreens om achter-de-schermen-geheimen over iconische klasmomenten te ontdekken. Ze brouwen toverdranken in het Toverdrankenlokaal, voorspellen de toekomst bij Waarzeggerij, potten een Mandragora in de Kruidenkunde-kas, en gebruiken hun digitale toverstok om een boeman te verslaan bij Verweer tegen de Zwarte Kunsten.

Hagrid's Hut and The Forbidden Forest biedt een interactieve Patronus-ervaring. Bezoekers ontdekken vervolgens iconische wezens, zoals centaurs en Acromantula's, verscholen in het bos en verkennen het interieur van een reconstructie van Hagrid's Hut. 

Een exclusieve collectie Harry Potter: The Exhibition merchandise will be available in the onsite retail shop for guests to celebrate their fandom. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled and draft Butterbeer. There will also be merchandise not available at any other Harry Potter experience.

Fans worden aangemoedigd om Harry Potter: The Exhibition te volgen op Facebook en Instagram. #harrypotterexhibition @harrypotter_exhibition.

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About The Harry Potter Franchise

Vanaf het moment dat de elfjarige Harry Potter Rubeus Hagrid ontmoette, hoeder van de sleutels en landerijen van Zweinstein, Hogeschool voor Hekserij en Hocus-Pocus, hebben zijn avonturen een onuitwisbare stempel gedrukt op de popcultuur. Vandaag, meer dan 25 jaar later, floreert het Harry Potter-fenomeen als een van de succesvolste en meest geliefde entertainmentmerken in de geschiedenis.

De bestsellerromans van J.K. Rowling over Harry Potter zijn tot leven gebracht in een voortdurend evoluerend, verbonden universum dat wereldwijd door miljoenen fans wordt geliefd. Acht blockbuster Harry Potter films en drie epische Fantastic Beasts films brengen de betoverende actie tot leven op het scherm, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 ¾  retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter en Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

Voor het laatste nieuws en de nieuwste features over Harry Potter en Fantastische Beesten, bezoek www.harrypotter.com.

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)

About Warner Bros. Discovery Global Experiences 

Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour  locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.

Over Imagine

Imagine (formerly known as Imagine Exhibitions) is a global leader in immersive storytelling and experiential design, specializing in the development of world-class exhibitions and attractions for museums, studios, IPs, brands, and leisure destinations worldwide. Through its four core services — Exhibitions, Studio, Retail, and Operations — Imagine creates visitor experiences that entertain, educate, and inspire.

Imagine’s Exhibitions division creates, tours, and operates award-winning traveling experiences like Harry Potter: The Exhibition and Downton Abbey: The Exhibition, captivating audiences and driving attendance worldwide. Its Studio plans, designs, and produces both traveling and permanent experiences, offering comprehensive creative services for clients seeking unique, story-driven experiences. The Retail division enhances guest engagement and drives revenue through bespoke product development, store design, and operations, while the Operations team provides extensive consulting, marketing, and operational support, ensuring the seamless and profitable management of visitor experiences across various venues.
Imagine is currently producing, presenting or operating more than 40 unique experiences around the globe, spanning museums, science centers, zoos, botanical gardens, integrated resorts, and non-traditional venues. For more information, visit www.theimagineteam.com orfollow Imagine on Facebook, Instagram, en Linkedin.

About Eventim Live

EVENTIM LIVE is de promotorgroep van CTS EVENTIM. Met een netwerk van 39 promotors wereldwijd is EVENTIM LIVE uniek gepositioneerd om een breed scala aan live-entertainmentbelevenissen aan te bieden, afgestemd op diverse doelgroepen. Van grootschalige wereldtours tot intieme lokale concerten en iconische festivals: Eventim Live zorgt ervoor dat fans toegang hebben tot de meest spraakmakende events in verschillende genres en op verschillende locaties. EVENTIM LIVE excelleert ook in het dynamische domein van touringtentoonstellingen, en draagt zo bij aan de culturele uitwisseling die dit groeiende segment kenmerkt.