World Premiere of Harry Potter™: The ExhibitionOpens at Philadelphia’s Franklin Institute on February 18

The most comprehensive touring exhibition ever presented about
Harry Potter and the Wizarding World launches a spellbinding global tour in Philadelphia

PHILADELPHIA, PA, USA February 17, 2022 – Harry Potter: A Exposição, the most comprehensive touring exhibition ever presented about the Wizarding World, makes its world premiere at The Franklin Institute in Philadelphia on February 18, 2022.

The all-new behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen in the films and stories of Harry Potter, Animais Fantásticos™, and the expanded Wizarding World, including Harry Potter e a Criança Amaldiçoada Os visitantes podem experimentar ambientes lindamente criados que homenageiam muitos dos momentos inesquecíveis que os fãs e o público adoram há mais de duas décadas, observando de perto tudo, desde trajes originais até adereços autênticos, enquanto embarcam em uma jornada personalizada por ambientes inovadores, inspiradores e mágicos, usando o melhor design e tecnologia imersivos da categoria.

Harry Potter: A Exposição was created and developed by Imagine Exhibitions in partnership with Warner Bros. Themed Entertainment in association with EMC Presents. The 18,000-square-foot exhibition features 21 celebratory galleries, including The Great Hall, Hogwarts™ castle, Hagrid’s Hut, and Hogwarts Houses. Guests will transition into the exhibition from the iconic King’s Cross Station, where they will complete their Visitor Profile, selecting their Hogwarts house, wand, and Patronus as they set off on their personalized journey through the experience.

As visitors explore each gallery, their interactions are captured using RFID wristbands to deliver unique experiences linked to their visitor profile. They will get an up-close look at authentic props and original costumes from the Harry Potter e Animais Fantásticos films and an opportunity to engage with innovative, awe-inspiring, and magical environments and installations in ways never before experienced in a touring exhibition.

EXHIBITION GALLERY HIGHLIGHTS

From Page to Screen showcases an original first edition of “Harry Potter and the Sorcerer’s Stone” encased in a Gringotts-inspired vault and is surrounded by inspirational video and literary quotes, reconnecting guests to the story as they are introduced to the exhibition.

Hogwarts Castle apresenta uma experiência multimídia imersiva com elementos icônicos, como o Salgueiro Batedor, os Dementadores e o Mapa do Maroto, onde os visitantes verão seu nome aparecer, levando-os a continuar sua exploração da exposição.

The Great Hall is a projection-mapped space that allows visitors to celebrate magical seasonal moments on its majestic grounds.

The Hogwarts Houses A galeria de Hogwarts estabelece a base para a experiência da exposição, permitindo que os visitantes tenham a oportunidade de vivenciar momentos mais personalizados com a casa de Hogwarts que escolheram durante a pré-inscrição. Embora os visitantes possam se interessar por uma casa, essa galeria permitirá que os visitantes vivenciem todas as casas de Hogwarts em um salão comemorativo com um icônico Chapéu Seletor, perfeito para tirar fotos, cercado por brasões de casas recém-desenhados em vitrais meticulosamente criados.

Hogwarts Classrooms estão repletos de adereços, criaturas e trajes icônicos. Os visitantes interagirão com lições e jogos mágicos por meio de telas digitais sensíveis ao toque para revelar segredos dos bastidores sobre momentos icônicos da sala de aula. Eles prepararão poções na Sala de Aula de Poções, preverão o futuro em Adivinhação, envasarão uma mandrágora na Estufa de Herbologia e usarão sua varinha digital para derrotar um boggart em Defesa Contra as Artes das Trevas.

Hagrid’s Hut & The Forbidden Forest oferecem uma experiência interativa com o amuleto Patronus. Em seguida, os visitantes descobrirão criaturas icônicas, como centauros e Acromântulas, escondidas na floresta e explorarão uma recriação da Cabana de Hagrid.

Newt’s Suitcase photo opportunity allows guests to step inside his enchanted case and be surrounded by creatures seen in the Fantastic Beasts films.

Uma coleção exclusiva de Harry Potter™: The Exhibition merchandise will be available for guests to celebrate their fandom through an assortment of themed collections that span the expanded Wizarding World. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled Butterbeer, as well as rare collectible art from MinaLima, the graphic design duo on all Harry Potter e Animais Fantásticos films.

In addition, MinaLima created a small number of two custom prints exclusive to this exhibition, one of which pays homage to Philadelphia, the host city–anchored by an image of The Franklin Institute. A limited-edition of 500 premium prints, hand-signed by Studio MinaLima founders Miraphora Mina and Eduardo Lima, this Philadelphia Print is intended to be displayed in conjunction with the Commemorative Exhibition Art Print.

“We are so excited to be partnering with Imagine Exhibition and bringing the magic to Philadelphia and officially opening the doors to this awe-inspiring interactive experience,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment. “This Exhibition is an incredible way for Wizarding World fans to celebrate the world of Hogwarts and beyond — bringing them up close and personal with their favorite props, costumes, creatures, sets, and more.”

“Harry Potter: A Exposição brings iconic moments that are beloved by fans across the world to life in an immersive and innovative way, providing an experience like none other, and we are thrilled that The Franklin Institute is the first to host this incredible exhibition,” said Larry Dubinski, president and CEO of The Franklin Institute.

“We are humbled to be partnered with Warner Bros. Themed Entertainment to present an all-new extension of experiences celebrating the Wizarding World,” said Tom Zaller, president and CEO of Imagine Exhibitions. “Harry Potter: A Exposição uses best-in-class immersive design and technology to deliver an unforgettable personalized experience, and we are so proud and excited to bring this exhibition to life.”

Notes to the Editors:

Harry Potter: A Exposição is slated to tour globally to Latin America, the Asia-Pacific Region (APAC), Europe, the Middle East, and Africa (EMEA).

The Franklin Institute is proud to present and play host to the world premiere of Harry Potter: A Exposição in the Nicholas and Athena Karabots Pavilion and the Mandell Center through September 18, 2022. PECO, the premier corporate partner of The Franklin Institute, is an associate sponsor of the exhibition

Harry Potter: A Exposição is open daily from 9:30 am-8 pm and requires special timed tickets; advance reservations are strongly recommended.  Daytime Tickets: 9:30 am-5 pm, Adult $43; Child $39 + includes admission to The Franklin Institute. Evening Tickets: 5 pm-8 pm, Adult $30; Child $30.

Os fãs são incentivados a seguir Harry Potter: A Exposição em Facebook, Instagrame Twitter, as well as all social media channels for The Franklin Institute. #HarryPotterExhibition

Sobre o Mundo Mágico

In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life, and today, the Wizarding World is recognized as one of the world’s best-loved brands.  Representing a vast interconnected universe, it also includes two epic Fantastic Beasts films (the third releasing in 2022), Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.

This expanding portfolio of Warner Bros. owned Wizarding World experiences also includes Harry Potter New York – a brand new flagship store, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 3⁄4 retail shops. The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.

Sobre a Warner Bros. Themed Entertainment

A Warner Bros. Themed Entertainment (WBTE), parte da Warner Bros. Discover Global Brands and Experiences, é líder mundial na criação, desenvolvimento e licenciamento de entretenimento em locais, eventos ao vivo, exposições e experiências em parques temáticos baseados em personagens, histórias e marcas icônicas da Warner Bros. A WBTE é o lar dos inovadores locais globais do The Wizarding World of Harry Potter, Warner Bros. World Abu Dhabi, WB Movie World Australia e inúmeras outras experiências inspiradas na DC, Looney Tunes, Scooby-Doo, Game of Thrones, Friends e muito mais. Com os melhores parceiros da categoria, a WBTE permite que os fãs de todo o mundo mergulhem fisicamente em suas marcas e franquias favoritas.

WIZARDING WORLD e todas as marcas registradas, personagens, nomes e índices relacionados são © & ™ Warner Bros. Entertainment Inc. Direitos de publicação © JKR. (s22)

Sobre a Imagine Exhibitions

A world leader in narrative-driven, immersive experiences, Imagine Exhibitions, Inc., creates, markets, and operates sophisticated, high-quality experiences for museums, brands, venues, and integrated resorts across the globe. From ideation to operation, Imagine’s team of industry pioneers draws upon decades of success in the fields of immersive design, storytelling, and entertainment to consistently create and implement memorable and thought-provoking environments. The company’s custom experiences deliver focused messaging and serve to increase attendance wherever they are presented. Imagine Exhibitions, Inc., a global pioneer in traveling entertainment responsible for the creations of many internationally recognized exhibitions such as Titanic: The Exhibition, The Hunger Games: The Exhibition, Angry Birds: The Art & Science Behind a Global Phenomenon, Jurassic World: The Exhibitione Downton Abbey: The Exhibition.

Imagine Exhibitions currently presents and operates more than 40 unique exhibitions in museums, science centers, aquariums, integrated resorts, and non-traditional venues worldwide. The Company also continues to design, open, and operate its own venues and create and implement permanent and semi-permanent museum, brand, and entertainment properties. For more information, visit www.ImagineExhibitions.com ou nos encontre no Facebook.

Sobre a EMC Presents

A EMC Presents é uma parceria entre a CTS Eventim, uma das principais fornecedoras internacionais de serviços de venda de ingressos e entretenimento ao vivo, e o premiado promotor de turnês e produtor Michael Cohl, criando uma das mais fortes redes globais de promotores e locais de eventos. A parceria oferece uma plataforma mundial abrangente de entretenimento ao vivo, criando shows e experiências extraordinárias, desde a criação do conceito até a produção e a promoção. A carreira de Michael Cohl se estende por mais de 45 anos como produtor e promotor de artistas icônicos, tendo trabalhado com os artistas mais reconhecidos do mundo, incluindo Barbra Streisand, Oprah Winfrey, The Rolling Stones, Pink Floyd, U2, Michael Jackson, Frank Sinatra e muitos outros. As estratégias de Michael são creditadas por revolucionar o setor de turnês em todo o mundo. Além de seu histórico no setor musical, Cohl promoveu várias exposições bem-sucedidas, incluindo a exposição original do Rei Tut, "John Lennon: The New York City Years", Bodies: The Exhibition, Jurassic World: The Exhibition e Pink Floyd: Their Mortal Remains. Cohl, anteriormente presidente da Live Nation, foi introduzido no Canadian Rock n Roll/ Music Hall of Fame e recebeu uma estrela na Calçada da Fama do Canadá. Entre seus muitos outros prêmios, Cohl também foi homenageado com um Emmy, o Billboard Legend of Live Award, o TJ Martell Foundation Man of the Year Award, um Peabody Award e um JUNO Award for Special Achievement.

About The Franklin Institute

Located in the heart of Philadelphia, The Franklin Institute is a renowned and innovative leader in science and technology learning and a dynamic center of activity. As Pennsylvania’s most visited museum, it is dedicated to creating a passion for learning about science by offering access to hands-on science education. For more information, visit www.fi.edu.

Para perguntas da mídia

Stefanie Santo
The Franklin Institute
[email protected] 215-448-1152