• 圣保罗


4 月 15, 2024

The groundbreaking, interactive touring exhibition will celebrate its South American Premiere at Ibirapuera’s OCA in the city of São Paulo, in August 2024. Tickets go on sale April 23rd.

São Paulo, April 15th, 2024 – Warner Bros. Discovery Global Themed Entertainment, Imagine Exhibitions, and Eventim Livehave announced that 哈利-波特展览 is making its South America premiere at Ibirapuera’s OCA in the city of São Paulo in August 2024. Tickets for Harry Potter: The Exhibition will go on sale Tuesday, April 23, 2024 at harrypotterexhibition.com.brEventim.

The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen from the films of 哈利-波特Fantastic Beasts™, as well as the wonders of the extended Harry Potter universe, including costumes, props and imagery from the Tony® award-winning Broadway production Harry Potter and the Cursed Child. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical environments using best-in-class immersive design and technology.

Following the world premiere in Philadelphia in February 2022, Harry Potter: The Exhibition has since opened in several cities around the world and welcomed over two million visitors and fans of 哈利-波特. It is currently showing in New York City, USA, Macao, China and opens next month in Munich, Germany.

“Our beloved franchise has been captivating fans for generations and this exhibition has given millions the chance to see the wizarding world in a new way,” said Peter van Roden, Senior Vice President of Warner Bros. Discovery Global Themed Entertainment. “Whether they’re lifelong students of the Harry Potter films or new to the franchise, fans of all ages across South America and in São Paulo are in for a magical experience.”

“This exhibition celebrates the extended world of Harry Potter like no other touring exhibition has done before,” said Tom Zaller, President and CEO of Imagine Exhibitions. “I have wanted to open in Brazil since we began planning and I am so happy to finally go on sale in São Paulo. We can’t wait to share it with visitors, fans and families from all over Brazil when we open at the OCA this August!”. 

“I was at the opening of the exhibition in Philadelphia and left convinced that I had to bring it to Brazil,” said Jeffrey Neale, partner, and director of Dueto. “I was very impressed with the entire experience, from the amazing galleries to the interactive technology. I know that Brazilian fans will be as excited for this experience as I am.”

“We want to bring happiness to people. This is what guides 30e, and being able to expand our area of activity with a project that speaks directly to our purpose is very special to me. The experience of Harry Potter: The Exhibition has impacted and entertained families all over the world and with the Brazilian public, who have a great passion for this entire universe, it will be no different”, says Pepeu Correa, CEO of 30e.

Gallery Highlights

从页面到屏幕画廊 展示了 Harry Potter and the Philosopher’s Stone 它被包裹在一个以格林诺丁银行为灵感的金库中,周围环绕着励志视频和文学名言,让游客在参观展览的同时重新认识这个故事。 

霍格沃茨城堡画廊 在这里,游客会看到自己的名字出现,提示他们继续探索展览。 

大会堂画廊 这是一个让游客在其标志性建筑中庆祝神奇季节时刻的空间。

"(《世界人权宣言》) 霍格沃茨学院 gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their preregistration. While guests may gravitate towards one house, this gallery will enable visitors to experience all the Hogwarts houses in a celebratory hall featuring the iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows. 

霍格沃茨教室 这里充满了标志性的道具、生物和服装。游客将通过数字触摸屏与神奇的课程和游戏互动,揭开课堂经典时刻的幕后秘密。他们将在魔药教室里调制魔药,在占卜课上预测未来,在草药温室里栽培曼德拉草,在黑魔法防御课上使用数字魔杖打败博格特。 

海格小屋和禁林 offers an interactive Patronus charm experience. Guests will then uncover iconic creatures, such as centaurs and Acromantula, hidden in the forest and explore inside a recreation of Hagrid’s Hut. 

独一无二的 哈利-波特展览merchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections that celebrate the extended Harry Potter universe. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled and draft Butterbeer. There will also be merchandise not available at any other Harry Potter experience.

鼓励粉丝们关注 哈利-波特展览 关于 Facebook and Instagram. #harrypotterexhibition # HarryPotterExhibitionBrasil @harrypotter_exhibition


About The Harry Potter Franchise

从 11 岁的哈利-波特遇到霍格沃茨魔法学校的钥匙和场地管理员鲁伯斯-海格的那一刻起,他的冒险经历就在流行文化中留下了不可磨灭的印记。25 年后的今天,"哈利-波特 "现象已成为历史上最成功、最受喜爱的娱乐产业之一。

J.K. 罗琳的畅销小说《哈利-波特》栩栩如生地展现了一个不断发展、相互关联的宇宙,深受全球数百万书迷的喜爱。八部大片 哈利-波特 电影和三部史诗 神奇动物 电影将引人入胜的动作搬上银幕、 哈利-波特与被诅咒的孩子 在舞台上,《精灵宝可梦》让人如痴如醉,而 Portkey Games 的先进视频和手机游戏则让玩家体验到前所未有的魔法世界。粉丝们可以通过创新的消费产品自豪地展示他们的热情,并在壮观的现场体验中获得刺激--包括世界各地环球影城的五个主题公园。

华纳兄弟Discovery旗下的《哈利-波特》和《神奇动物》产品组合不断扩大,包括突破性的旅游体验和活动,每项活动都是为了庆祝粉丝们珍视的特殊时刻和地点而开发的,还有9号站台3⁄4零售店和标志性旗舰店--哈利-波特纽约店。巫师、女巫和麻瓜们还可以在以下地方探索幕后秘密,发现新的东西 华纳兄弟伦敦工作室之旅--《哈利-波特》的制作过程华纳兄弟东京工作室之旅--《哈利-波特》的制作过程.


有关《哈利-波特》和《神奇动物》的最新消息和专题,请访问 www.wizardingworld.com.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s24)

Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands, Franchises and Experiences, is a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on Warner Bros.’ iconic characters, stories, and brands. WBDGTE is home to the groundbreaking global locations of The Wizarding World of Harry Potter™, Warner Bros. World Abu Dhabi, WB Movie World Australia, and countless other experiences inspired by DC, Looney Tunes, Scooby, Game of Thrones, Friends, and more. With best-in-class partners, WBDGTE allows fans worldwide to physically immerse themselves inside their favorite brands and franchises.

Imagine Exhibitions 简介
Atlanta-based Imagine Exhibitions, Inc. is a world leader in narrative-driven, immersive theatrical design, story-telling, and immersive experiences, and creates sophisticated, high-quality experiences for museums, brands, venues, and integrated resorts across the globe. From ideation to operation, Imagines’ team of industry pioneers draws upon decades of success in the fields of immersive design experiences and entertainment to consistently create and implement memorable and thought-provoking environments. The company’s custom experiences deliver focused messaging and serve to increase attendance wherever it is presented. Imagine Exhibitions, Inc. is a global pioneer in traveling entertainment, responsible for many internationally recognized exhibitions such as Harry Potter: The Exhibition, Titanic: The Exhibition, The Hunger Games: The Exhibition, Angry Birds: The Art & Science Behind a Global Phenomenon, Jurassic World: The Exhibition, and Downton Abbey: The Exhibition. 

Imagine Exhibitions is currently presenting more than 40 unique exhibitions in museums, science centers, aquariums, integrated resorts, and non-traditional venues worldwide. The company also continues to design, open, and operate its own venues, along with creating and implementing permanent and semi-permanent museum, brand, entertainment properties, and food and beverage experiences. For more information, visit www.ImagineExhibitions.com or find us on 在 Facebook 上

About Eventim Live
EVENTIM LIVE is the promoter group of CTS EVENTIM. With a network of 39 promoters worldwide, EVENTIM LIVE is uniquely positioned to offer a wide range of live entertainment experiences tailored to diverse audiences. From large-scale global tours to intimate local concerts and iconic festivals, Eventim Live ensures that fans have access to the most exciting events across various genres and locations. EVENTIM LIVE also excels in the dynamic realm of touring exhibitions, contributing to the cultural exchange that defines this growing segment. 

About Dueto
Dueto, founded by sisters Monique and Sylvia Gardenberg has more than 40 years of experience in entertainment and produced iconic music festivals that changed the Brazilian cultural landscape: Free Jazz Festival (1985 – 2001), Carlton Dance Festival (1987 – 2000), Tim Festival (2003 – 2008), Nivea Viva (2013 – 2017), and currently C6 Fest. Dueto also produced the films Jenipapo, Benjamin, Ó Paí, Ó, and Paraíso Perdido, all directed by Monique Gardenberg. In 2020, adapted the successful play 5x comédia to an Amazon Prime show, and in 2021 created and produced “2022” for HBO, a TV musical special with more than 50 stars from Brazilian music. Dueto also produced successful exhibitions like A Era dos Games (by Barbican Centre), Bjork Digital, Itaú 50 anos de Bossa Nova, Robot Zoo, Arte é Bom and Imagine Picasso. 

About 30e
30e represents the new generation of live entertainment and has been developing the “Delivering Happiness” positioning, which translates into action that values the experience of the public and brands. Creating moments of happiness for people is what guides each stage of their events. These were some of the names that 30e brought to Brazil: Paul McCartney, Lana Del Rey, Twenty One Pilots, Florence and the Machine, Kendrick Lamar, Slipknot, Gorillaz, The Killers, Roger Waters, and Bring Me The Horizon. The company revolutionized the format of national tours by bringing new technologies and possibilities to Brazilian artists. Titãs Encontro, NX Zero, JÃO, and Ivete Sangalo are just some of the tours that are under the care of 30e. On the festival front, in turn, they have MITA, Knotfest Brasil, and GPWeek in their portfolio.


For Media Inquiries about Harry Potter: The Exhibition in São Paulo
30e | Trovoa Comunicação
Carol Pascoal — 11 98432-0330 – [email protected]
Fábio Lopes – 11 97058-6119 – [email protected]

Mercedes Tristão – 11 97096-5113 – [email protected]
Carla Vidal – 11 9939-7215
[email protected]

Lindsay Kiesel | Warner Bros. Discovery Global Themed Entertainment
[email protected]

[email protected]

[email protected]