HARRY POTTER™: THE EXHIBITION OPENS 19 SEPTEMBER IN MILAN

Novembre 5, 2025

Harry Potter™: The Exhibition officially opens on 19 September in Milan at The Mall in Portanuova. wizards, witches, and Muggles can finally enjoy themselves in the spellbinding exhibition that has already captivated over 4 million people around the world. Harry Potter: The Exhibition is now open seven days a week to visitors of all ages, with tickets available at Ticketone.

This exhibition unveils behind-the-scenes details and delights visitors through powerful storytelling and innovative interactive technology, as they explore some of the most beloved moments from the Harry Potter and Fantastic Beasts films, as well as the Tony® Award-winning Broadway production Harry Potter and the Cursed Child.

Warner Bros. Discovery Global Experiences, Imagine Exhibitions, D’Alessandro e Galli, and Eventim Live are proud to present this exhibition where guests can experience beautifully crafted environments celebrating unforgettable moments loved by fans for over two decades. Visitors will get an up-close look at original costumes and authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical environments brought to life with best-in-class immersive design and technology.

“We have prepared something special for every fan here in Milan, and the first reactions have been incredible,” said Tom Zaller, President and CEO of Imagine Exhibitions. “We have put our heart and soul into this exhibition, and I am honored and proud to open it in this wonderful city to share the magic with millions of Milanese and visitors from around the world.”

Harry Potter: The Exhibition takes visitors of all ages on a one-of-a-kind journey through the expanded world of Harry Potter, celebrating some of the most iconic moments from the Harry Potter and Fantastic Beasts films. Upon entry, everyone receives an exhibition wristband for a personalized experience. From selecting a Hogwarts house (Gryffindor, Hufflepuff, Ravenclaw, or Slytherin) to choosing a wand and Patronus, visitors can create their own magical moments while earning points for their House with each interactive activity.

Throughout the exhibition, guests can experience everything from the moving portraits gallery and the iconic Great Hall scene with floating candles to exploring Hogwarts classrooms filled with authentic costumes and props. Hagrid’s Hut and his giant chair provide perfect photo opportunities, as does the childhood cupboard under the stairs from Harry’s home. The exhibition also includes Fantastic Beasts elements and costumes from the Tony® Awardwinning Broadway production Harry Potter and The Cursed Child, making Harry Potter: The Exhibition the most comprehensive touring exhibition ever presented about the expanded world of Harry Potter – perfect for lifelong fans and newcomers alike.

An exclusive collection of Harry Potter: The Exhibition merchandise will be available in the exhibition shop, where guests can celebrate their fandom. Fans will be able to choose from a wide range of products, including apparel, jewelry, and sweets, from Chocolate Frogs to bottled Butterbeer, along with items not available in any other Harry Potter experience.

Fans are invited to follow Harry Potter: The Exhibition on Facebook and Instagram. #HarryPotterExhibition

Adult tickets from €26 plus taxes and fees. Child tickets from €24 plus taxes and fees. Tickets available at: https://www.ticketone.it/artist/harry-potter-the-exhibition/

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From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including six theme park lands at Universal Destinations and Experiences theme parks around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)

Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in creating, developing, licensing, and managing live entertainment experiences based on Warner Bros.’ most powerful franchises, stories, and characters—across film, television, animation, and gaming—as well as HBO, Discovery, Cartoon Network, and more. WBDGE is behind iconic locations such as The Wizarding World of Harry Potter at Universal theme parks worldwide, the Warner Bros. Studio Tours in London, Hollywood, and Tokyo, the Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour, and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS, and more.

Imagine (formerly Imagine Exhibitions) is a global leader in immersive storytelling and experiential design, specializing in developing world-class exhibitions and attractions for museums, studios, brands, and destinations. Through its four key divisions—Exhibitions, Studio, Retail, and Operations—Imagine creates experiences that entertain, educate, and inspire.

The Exhibitions division develops, manages, and tours award-winning traveling experiences with highlights including Harry Potter: The Exhibition, Jurassic World: The Exhibition, Titanic: The Exhibition, Downton Abbey: The Exhibition, and Hunger Games: The Exhibition, captivating audiences and driving attendance worldwide. The Studio division designs and produces both touring and permanent experiences, offering full creative services. The Retail division develops bespoke products and manages stores, while Operations provides consulting, marketing, and operational support.

Imagine is currently involved in over 40 unique experiences around the world. For more information, visit www.theimagineteam.com or follow Imagine on Facebook, Instagram, and LinkedIn.

EVENTIM LIVE is the promoter group of CTS EVENTIM. With a network of 39 promoters worldwide, EVENTIM LIVE is uniquely positioned to offer a wide range of live entertainment experiences for diverse audiences. From global tours to local concerts and iconic festivals, Eventim Live ensures fans have access to the most exciting events across genres and locations. EVENTIM LIVE is also active in the growing field of touring exhibitions, contributing to the cultural exchange that defines the sector.

Founded in 1987, D’Alessandro e Galli is among the leading Italian companies in the live music sector. For more than three decades, it has brought the world’s greatest artists to Italy and produced tours, concerts, and special events in unique settings, combining artistic vision with organizational expertise. The company produces Lucca Summer Festival, one of the most prestigious and long-standing music festivals in the country, and La Prima Estate, a new format that combines music and lifestyle in Lido di Camaiore. Over the years, it has staged historic concerts with artists such as Paul McCartney, the Rolling Stones, Bob Dylan, Elton John, Roger Waters, David Gilmour, Adele, Michael Bublé, Taylor Swift, and many others, standing out for its attention to quality, innovation, and connection with the local area.

Media Contacts – Italy

Maddalena Rocchi | D’Alessandro e Galli

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General Media Contacts

Joanna Wilbee-Amis | Imagine

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Warner Bros. Discovery Global Experiences

Lindsay Kiesel

[email protected]

For business-related inquiries, including hosting the exhibition

[email protected]