THE WAIT IS OVER!
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New York, NY (May 23, 2023) – The Big Apple got a little bit more magical this weekend as Harry Potter™: The Exhibition, the most comprehensive touring exhibition ever presented about the Wizarding World, opened on Friday, May 19 for the first time in New York City’s Herald Square at 50 W. 34th street for a limited engagement.
The all-new behind-the-scenes, in-depth exhibition delights visitors through powerful storytelling and innovative, interactive technology, as they explore beloved moments from the Harry Potter and Fantastic Beast films, as well as the Tony® award-winning Broadway production Harry Potter and the Cursed Child. New Yorkers were spellbound this weekend, with tickets fully sold out on both Saturday and Sunday. The exhibition is now open seven days a week to visitors of all ages and tickets are available at new-york.harrypotterexhibition.com.
Standing out amongst the hustle and bustle of the busy New York City streets, the immersive, record-breaking exhibition created and developed by Imagine Exhibitions in partnership with Warner Bros. Discovery Global Themed Entertainment and EMC Presents, is conveniently located in the heart of Herald Square in Midtown on the corner of 34th and 6th Ave and is easily accessible via Penn Station, Port Authority, or subway.
“We have something special here in New York, and the initial reactions have been amazing,” said Tom Zaller, President and CEO of Imagine Exhibitions. “We have poured our heart and soul into this exhibition and I am honored and proud to open at this iconic location in New York City to share the magic with millions of New Yorkers and visitors to this incredible city.”
Harry Potter: The Exhibition takes visitors of all ages on a one-of-a-kind journey through the entire Wizarding World, celebrating the most iconic moments from the beloved books and films of Harry Potter and Fantastic Beasts. Upon entry, everyone is given an exhibition wristband for a personalized experience using best-in-class immersive design and technology. From selecting a Hogwarts house (either Gryffindor, Hufflepuff, Ravenclaw, or Slytherin) to picking your wand and Patronus, visitors will be able to create their own, uniquely magical moments while earning points for their house with each interactive activity.
Throughout the exhibition, visitors will experience everything from the hall of moving portraits to the famed scene of the Great Hall with floating candles, to exploring Hogwarts classrooms, filled with authentic props and costumes. Hagrid’s Hut and oversized chair is perfect for photo opps, as is the “cupboard under the stairs” from Harry’s childhood. In addition, vignettes from Fantastic Beasts and costumes from the Tony® award-winning Broadway production Harry Potter and The Cursed Child Child are included in the exhibition, making Harry Potter: The Exhibition the most in-depth touring exhibition looking at the entire Wizarding World, perfect for both longtime fans and those just starting to experience the magic.
Exhibition Gallery Highlights:
From Page to Screen Gallery showcases a first edition of Harry Potter and the Sorcerer’s Stone protected in a Gringotts-inspired vault and is surrounded by inspirational video and literary quotes, reconnecting guests to the story as they are introduced to the exhibition.
Hogwarts Castle Gallery features an immersive multimedia experience with iconic elements like the Whomping Willow, Dementors, and the Marauder’s Map, where guests will see their name appear, prompting them to continue their exploration of the exhibition.
The Great Hall Gallery is a space that allows visitors to celebrate magical seasonal moments in its iconic architecture.
The Hogwarts Houses Gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their preregistration. While guests may gravitate towards one house, this gallery will enable visitors to experience all of the Hogwarts houses in a celebratory hall featuring an iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows.
Hogwarts Classrooms Galleries are filled with iconic props, creatures, and costumes. Visitors will interact with magical lessons and games through digital touchscreens to reveal behind-the-scenes secrets about iconic classroom moments. They will brew potions in the Potions classroom, predict the future in Divination, pot a mandrake in the Herbology Greenhouse, and use their digital wand to defeat a boggart in Defense Against the Dark Arts.
Hagrid’s Hut and The Forbidden Forest offer an interactive Patronus charm experience. Guests will then uncover iconic creatures, such as centaurs and Acromantula, hidden in the forest and explore inside a recreation of Hagrid’s Hut.
An exclusive collection of Harry Potter: The Exhibition merchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including fan-favorite Chocolate Frogs and bottled Butterbeer, as well as merchandise not available at any other Wizarding World experience.
About Wizarding World:
In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognized as one of the world’s best-loved brands.
Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.
This expanding portfolio of Warner Bros. owned Wizarding World tours and retail also includes the flagship Harry Potter New York, Warner Bros. Studio Tour London – the Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 ¾ retail shops.
The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands and Experiences, is a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on Warner Bros.’ iconic characters, stories, and brands. WBDGTE is home to the groundbreaking global locations of The Wizarding World of Harry Potter™, Warner Bros. World Abu Dhabi, WB Movie World Australia, and countless other experiences inspired by DC, Looney Tunes, Scooby, Game of Thrones, Friends, and more. With best-in-class partners, WBDGTE allows fans worldwide to physically immerse themselves inside their favorite brands and franchises.
WIZARDING WORLD and all related trademarks, characters, names and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)
Atlanta-based world leader in narrative-driven, immersive theatrical design, story-telling, and immersive experiences, Imagine Exhibitions, Inc. creates sophisticated, high-quality experiences for museums, brands, venues, and integrated resorts across the globe. From ideation to operation, Imagines’ team of industry pioneers draws upon decades of success in the fields of immersive design experiences and entertainment to consistently create and implement memorable and thought provoking environments. The company’s custom experiences deliver focused messaging and serve to increase attendance wherever it is presented. Imagine Exhibitions, Inc. is a global pioneer in traveling entertainment, responsible for many internationally recognized exhibitions such as Harry Potter: The Exhibition, Titanic: The Exhibition, The Hunger Games: The Exhibition, Angry Birds: The Art & Science Behind a Global Phenomenon, Jurassic World: The Exhibition, and Downton Abbey: The Exhibition.
Imagine Exhibitions is currently presenting more than 40 unique exhibitions in museums, science centers, aquariums, integrated resorts, and non-traditional venues worldwide. The company also continues to design, open, and operate its own venues, along with creating and implementing permanent and semi-permanent museum, brand, entertainment properties, and food and beverage experiences. For more information, visit ImagineExhibitions.com or find us on Facebook.
EMC Presents is a partnership between CTS Eventim, one of the leading international providers of ticketing services and live entertainment, and award-winning tour promotor and producer Michael Cohl, creating one of the strongest global networks of promoters and venues. The partnership provides a comprehensive worldwide live entertainment platform, creating extraordinary shows and experiences, from concept creation to production and promotion. Michael Cohl’s career spans over 45 years as a Producer and Promoter for iconic entertainers, having worked with the world’s most recognized artists including Barbra Streisand, Oprah Winfrey, The Rolling Stones, Pink Floyd, U2, Michael Jackson, Frank Sinatra and many more. Michael’s strategies are credited with revolutionizing the touring industry worldwide. Besides his storied history in the music industry, Cohl has promoted multiple successful exhibitions including the original King Tut exhibit, “John Lennon: The New York City Years”, Bodies: The Exhibition, Jurassic World: The Exhibition, and Pink Floyd: Their Mortal Remains. Cohl, previously the chairman of Live Nation, was inducted into the Canadian Rock n Roll/ Music Hall of Fame and has received a star on Canada’s Walk of Fame. Among his many other awards, Cohl has also been honored with an Emmy, the Billboard Legend of Live Award, the TJ Martell Foundation Man of the Year Award, a Peabody Award, and a JUNO Award for Special Achievement.
Meg Stagaard | Vice President, 42West