HARRY POTTER™: THE EXHIBITION TICKETS ON SALE TODAY AT 10 A.M.

An Enchanting Exhibition Celebrating
the world of Harry Potter 
Opens in Dallas on October 24, 2025

DALLAS, TX (September 10, 2025) – Get ready for a spellbinding experience as Harry Potter™: The Exhibition – the most comprehensive touring exhibition ever presented on the expanded world of Harry Potter – is coming to Dallas at Pepper Square beginning October 24, 2025. Tickets for the all-new behind-the-scenes and interactive experience go on sale today, September 10, 2025 at 10 a.m. at dallas.harrypotterexhibition.com.

Guests can choose a Patronus, cast a spell, test their Quidditch™ skills, and try their hand at brewing potions, as Harry Potter: The Exhibition comes to Dallas for the first time, located at Pepper Square. Tickets start at $34. The exhibition also offers VIP tickets that offer a flex schedule and tote bag. A full schedule of dates and times to visit Harry Potter: The Exhibition can be found at dallas.harrypotterexhibition.com.

The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and creatures as seen in the Harry Potter en Fantastic Beasts™ films, as well as wonders from the extended world of Harry Potter which includes the Tony® award-winning Broadway production Harry Potter and the Cursed Child. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments from the films that fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical galleries using best-in-class immersive design and technology.

Following the world premiere in Philadelphia, PA, in February 2022, Harry Potter: The Exhibition has since opened in several cities around the world and welcomed over 4 million visitors and fans of Harry Potter.

As visitors explore each gallery, their interactions are captured using Harry Potter: The Exhibition wristbands to deliver unique and personalized experiences linked to their visitor profile.

The exhibition is created and produced by Warner Bros. Discovery Global Experiences  in partnership with Imagine Exhibitions, Inc. and Eventim Live.

Hoogtepunten van de tentoonstelling:

From Page to Screen Gallery toont een eerste editie van Harry Potter en de Steen der Wijzen ingesloten in een op Gringotts geïnspireerde kluis en omringd door inspirerende video’s en literaire citaten, waardoor gasten opnieuw verbinding maken met het verhaal terwijl ze aan de tentoonstelling worden voorgesteld.

Hogwarts Castle Gallery features a captivating multimedia experience with iconic elements like the Whomping Willow, Dementors, and the Marauder’s Map, where guests will see their name appear, prompting them to continue their exploration of the exhibition.

The Great Hall Gallery is een ruimte waar bezoekers magische seizoensmomenten kunnen vieren in de iconische architectuur.

De Zweinstein-afdelingen de galerij legt de basis voor de tentoonstellingservaring, waardoor bezoekers de kans krijgen om meer persoonlijke momenten te beleven met de Zweinstein-afdeling die ze tijdens hun voorregistratie kiezen. Hoewel bezoekers zich vaak aangetrokken voelen tot één afdeling, kunnen ze in deze galerij alle Zweinstein-afdelingen beleven in een feestelijke zaal met een iconische Sprekende Hoed, perfect voor foto's, omringd door nieuw ontworpen afdelingswapens op zorgvuldig gemaakte glas-in-loodramen.

Zweinstein Lokalen are filled with iconic props, creatures, and costumes. Visitors will interact with magical lessons and games through digital touchscreens to reveal behind-the-scenes secrets about iconic classroom moments. They will try their hand at brewing potions in the Potions Classroom, discover how to predict the future in Divination, pot a mandrake in the Herbology Greenhouse, and use their digital wand to defeat a Boggart in Defense Against the Dark Arts. 

Hagrid's Hut and The Forbidden Forest offer an interactive Patronus Charm experience. Guests will then uncover iconic creatures, such as centaurs and Acromantula, hidden in the forest and explore inside a re-creation of Hagrid’s Hut.

Een exclusieve collectie Harry Potter: The Exhibition merchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including fan-favorite Chocolate Frogs and bottled Butterbeer, as well as merchandise not available at any other Harry Potter experience. 

Fans worden aangemoedigd om Harry Potter: The Exhibition te volgen op Facebook, and Instagram #HarryPotterExhibition @harrypotter_exhibition.

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About The Harry Potter Franchise

Vanaf het moment dat de elfjarige Harry Potter Rubeus Hagrid ontmoette, hoeder van de sleutels en landerijen van Zweinstein, Hogeschool voor Hekserij en Hocus-Pocus, hebben zijn avonturen een onuitwisbare stempel gedrukt op de popcultuur. Vandaag, meer dan 25 jaar later, floreert het Harry Potter-fenomeen als een van de succesvolste en meest geliefde entertainmentmerken in de geschiedenis. 

J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including themed lands at six Universal Destinations and Experiences theme parks around the world. 

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter. 

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves. 

Voor het laatste nieuws en de nieuwste features over Harry Potter en Fantastische Beesten, bezoek www.harrypotter.com. 

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)

About Warner Bros. Discovery Global Experiences

Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour  locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.

Over Imagine

Imagine (formerly known as Imagine Exhibitions) is a global leader in immersive storytelling and experiential design, specializing in the development of world-class exhibitions and attractions for museums, studios, IPs, brands, and leisure destinations worldwide. Through its four core services — Exhibitions, Studio, Retail, and Operations — Imagine creates visitor experiences that entertain, educate, and inspire.

Imagine’s Exhibitions division creates, tours, and operates award-winning traveling experiences like Harry Potter: The Exhibition and Downton Abbey: The Exhibition, captivating audiences and driving attendance worldwide. Its Studio plans, designs, and produces both traveling and permanent experiences, offering comprehensive creative services for clients seeking unique, story-driven experiences. The Retail division enhances guest engagement and drives revenue through bespoke product development, store design, and operations, while the Operations team provides extensive consulting, marketing, and operational support, ensuring the seamless and profitable management of visitor experiences across various venues.

Imagine is currently producing, presenting or operating more than 40 unique experiences around the globe, spanning museums, science centers, zoos, botanical gardens, integrated resorts, and non-traditional venues. For more information, visit www.theimagineteam.com or follow Imagine on Facebook, Instagram, and Linkedin.

About Eventim Live

EVENTIM LIVE is de promotorgroep van CTS EVENTIM. Met een netwerk van 39 promotors wereldwijd is EVENTIM LIVE uniek gepositioneerd om een breed scala aan live-entertainmentbelevenissen aan te bieden, afgestemd op diverse doelgroepen. Van grootschalige wereldtours tot intieme lokale concerten en iconische festivals: Eventim Live zorgt ervoor dat fans toegang hebben tot de meest spraakmakende events in verschillende genres en op verschillende locaties. EVENTIM LIVE excelleert ook in het dynamische domein van touringtentoonstellingen, en draagt zo bij aan de culturele uitwisseling die dit groeiende segment kenmerkt.